L. A. Times Skewers ‘Paranoid’ Art Museum
If you like stories about arrogant, imperious, out-of-touch arts organizations getting their comeuppance, read this L. A. Times article now. In the grand scheme of things, news stories about museum...
View ArticleAn Absolute Must-See Video for Arts Leaders
Ruth Hartt has hobbled together a demo video that every executive director of every traditional arts institution should see. It’s a raw mockup she’s created to illuminate the future of arts marketing...
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Covid Could Accelerate Downward Audience Trends By Ten Years
Michael Vincent writes at Ludwig Van Toronto about a scary new trend in classical music: Orchestras that have seen incremental audience declines in recent years may be headed for a frightening fast...
View ArticleThree Survival Tools for Post-Pandemic Arts Leaders
Climbing out of the hole this pandemic has dug will not be easy. Arts organizations are likely to see sharp drops in audience participation, which will be compounded by a slow build toward a new...
View ArticleIs it a Brochure or a Text Book?
In a recent blog post on her Culture for Hire website, Ruth Hartt reminds us that it’s not a good idea to be overly didactic in arts marketing content. It’s useful advice for organizations that need...
View ArticleL. A. Times Skewers ‘Paranoid’ Art Museum
If you like stories about arrogant, imperious, out-of-touch arts organizations getting their comeuppance, read this L. A. Times article now. In the grand scheme of things, news stories about museum...
View ArticleAn Absolute Must-See Video for Arts Leaders
Ruth Hartt has hobbled together a demo video that every executive director of every traditional arts institution should see. It’s a raw mockup she’s created to illuminate the future of arts marketing...
View ArticleClik here to view.
Covid Could Accelerate Downward Audience Trends By Ten Years
Michael Vincent writes at Ludwig Van Toronto about a scary new trend in classical music: Orchestras that have seen incremental audience declines in recent years may be headed for a frightening fast...
View ArticleThree Survival Tools for Post-Pandemic Arts Leaders
Climbing out of the hole this pandemic has dug will not be easy. Arts organizations are likely to see sharp drops in audience participation, which will be compounded by a slow build toward a new...
View ArticleIs it a Brochure or a Text Book?
In a recent blog post on her Culture for Hire website, Ruth Hartt reminds us that it’s not a good idea to be overly didactic in arts marketing content. It’s useful advice for organizations that need...
View ArticleL. A. Times Skewers ‘Paranoid’ Art Museum
If you like stories about arrogant, imperious, out-of-touch arts organizations getting their comeuppance, read this L. A. Times article now. In the grand scheme of things, news stories about museum...
View ArticleAn Absolute Must-See Video for Arts Leaders
Ruth Hartt has hobbled together a demo video that every executive director of every traditional arts institution should see. It’s a raw mockup she’s created to illuminate the future of arts marketing...
View ArticleHow to Overcome Strategic Stalling in Your Organization
Any young arts administrator whose attempts at innovation are thwarted by change-averse leaders should read this article: “What Stops Managers from Looking to Other Industries for Inspiration.” The...
View ArticleUnhelpful, Hyperbolic Blatherskite
If you believe that artists deserve to be paid, or that arts organizations deserve to exist, you’ve got to read this great post from Alan Harrison. My favorite quote: “Outside of a very few, no one...
View ArticleShould Arts Orgs Dump Social Media?
A Denver dance company did and they’re just fine. According to a recent article in The Denver Gazette, the Wonderbound dance company chose to take the time, money and energy that once went into social...
View ArticlePatti LuPone’s “Dumbing Down” Comments Insulting
According to Variety, Patti LuPone managed to insult millions of Broadway ticket buyers AND a host of Broadway producers recently with this comment: “I think we’ve spent — not we, but whoever’s in...
View ArticleClassical Virtue Signaling
I found the paragraph below in a job ad for an arts marketing manager. Somebody needs to encourage the ten highest-paid executives at the Philadelphia Orchestra to print out this paragraph, fan out...
View ArticleTheatre Taking a Beating in the NY Times Today
Struggling American theatres are taking quite a beating in the comments section of a New York Times editorial today. Isaac Butler has written an essay arguing that America’s nonprofit theatre industry...
View ArticleCan Amateur Marketing Save Professional Art Forms?
[This is a re-post from ten years ago. Sadly, it’s more relevant now than ever.] History may tell us that one of the greatest tragedies in the arts was that our generation gambled away the survival of...
View ArticleTwo Inane Radio Ads for Arts Events
I heard two surprisingly dubious radio ads for arts events this week. The first one, from the L.A. Opera, was so mind-numbingly trite that I couldn’t remember what show they were trying to sell. The...
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